Results-Driven

Digital Marketing Manager

Implemented comprehensive marketing and SEO strategies for a portfolio of websites and marketplaces in the home improvement industry. Developed and launched a new brand, SlatSolution®, including a website that quickly scaled to generate significant revenue growth, over 10x the previous site’s performance in under a year. Promoted to Marketing Manager after just 6 months as the new website began outperforming all other sales channels. I have also been adapting and using AI capabilities to enhance my skills, deliver excellent results, multi-task effectively, and maximize productivity.

Because of these new productivity tools, I am able to automate processes and manage multi-channel integrations efficiently, enabling me to oversee all online sales channels and marketplaces, including Shopify, Home Depot, Wayfair, and Amazon. I also developed and standardized a procedure for new product launches, which allows us to efficiently assign and complete tasks, ensuring new products reach the market quickly and on schedule. I direct a team of in-house and offshore developers and designers to produce product photography, video, technical documentation, and catalogs, delivering both traditional and digital marketing content to support brand growth.

Our team’s main focus is to increase traffic and maximize conversions directly through the Shopify websites by developing and optimizing content for SEO. We produce digital assets for Google Ads, Facebook, Instagram, and TikTok, while managing email and SMS campaigns to engage customers and drive sales. I oversee all paid traffic to ensure performance goals are being met. These metrics can be verified through the use of data visualization tools to analyze KPIs, evaluate the value of traffic sources, and recommend actionable strategies to stakeholders.

Web Developer & Digital Content Specialist

As Web Developer and Digital Marketing Specialist for SIATech, I provided full front-end and back-end support across the organization’s websites, social media, and online platforms. I combined technical programming expertise with digital marketing strategy to communicate SIATech’s mission and drive measurable enrollment growth through optimized online experiences.

I led the implementation of a multi-location Local SEO strategy to support over 13 campuses, each requiring targeted outreach within a 15-mile radius. By optimizing landing pages, business listings, and on-page SEO, and pairing these with paid campaigns through Google Ads and other channels, I transformed the organization’s enrollment funnel. Annual student interest form submissions grew from just 300 per year to more than 6,000 per year, reflecting the success of both organic and paid strategies in driving qualified leads.

To maximize performance across regions, I built data visualizations and analytics reports to monitor results and guide strategy. Since campaign success varied by location, I collaborated closely with the Communications team, stakeholders, and campus leadership to refine targeting, shift budgets, and continuously improve conversion rates. This data-driven, adaptive approach significantly increased enrollment opportunities while strengthening SIATech’s overall digital presence.

Web Developer & Digital Content Specialist

After graduating from California State University San Marcos in 2013, I began my career in ecommerce web development, quickly gaining hands-on experience with WordPress and Magento platforms. This role provided me with the opportunity to develop and manage websites for a family of tuxedo and men’s formal wear brands, serving both local customers and nationwide sales. I learned the fundamentals of ecommerce operations, including catalog management, product listings, and user experience optimization.

I conducted keyword analysis to identify top-performing search phrases and optimized landing pages to drive increased web traffic, improve conversions, and enhance customer retention. Maintaining brand consistency across all websites and online platforms was a key focus, ensuring a cohesive experience for shoppers regardless of location. These efforts helped establish a strong online presence for the brands and laid the foundation for ongoing digital marketing strategies.

Additionally, I developed and managed email and remarketing campaigns targeting cart abandoners, learning to leverage automated marketing tools to recover sales and engage customers effectively. This first role allowed me to combine technical web development skills with digital marketing strategies, giving me a comprehensive understanding of ecommerce operations and setting the stage for future growth in the field.